Video Production

What is Stock Footage?

Stock footage is pre-recorded video clips licensed for use in new productions, covering a wide range of subjects, locations, and scenarios without requiring original filming.

Stock Footage Explained

Stock footage libraries provide creators and producers access to professionally shot video clips that would be expensive or impractical to film independently. Major stock footage platforms include Pexels (free), Pixabay (free), Shutterstock, Getty Images, and Artgrid. Stock footage is widely used in faceless video production, documentary-style content, corporate video, and news programs. Licensing terms vary: royalty-free licenses allow broad use after a one-time fee, while rights-managed licenses restrict use by geography, duration, or medium. The rise of AI video generation is increasingly complementing stock footage workflows, with creators using AI-generated clips for scenarios not well covered by stock libraries. BlitzReels integrates both AI-generated visuals and stock footage sources so creators can mix-and-match based on prompt complexity.

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BlitzReels provides the tools and automation to put these concepts into practice.

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Related Terms

B-Roll

B-roll is supplementary footage used to visually support the main narrative of a video, providing visual variety while voiceover or dialogue continues over the cut.

AI Video Generation

AI video generation is the process of creating video content from text prompts, images, or other inputs using artificial intelligence models that generate visual frames, motion, and scene composition.

Faceless Video

A faceless video is a video produced without showing the creator's face on camera, using AI-generated visuals, stock footage, screen recordings, or animations paired with voiceover narration.

Green Screen

A green screen is a solid green backdrop used during filming that is replaced with another image or video in post-production using chroma key compositing technology.