Social Media Video

What is Instagram Reels?

Instagram Reels is Instagram's short-form vertical video format for videos up to 90 seconds, distributed through a dedicated Reels feed and Instagram's Explore page to reach audiences beyond existing followers.

Instagram Reels Explained

Instagram Reels launched in 2020 as Meta's competitive response to TikTok. Reels are displayed in the dedicated Reels tab, the main Feed, and the Explore page, where algorithmic distribution reaches users who do not follow the creator's account. Reels up to 90 seconds are supported, with Instagram recommending 15-30 second videos for highest completion rates. Technical requirements include 9:16 aspect ratio (1080x1920 recommended), MP4 or MOV format, and audio track inclusion (Reels without sound have lower organic reach). The Instagram Reels safe zone must account for the like and comment button rail on the right and the username/caption bar at the bottom. Reels can be cross-posted to Facebook Reels automatically, doubling distribution reach. BlitzReels exports with Instagram Reels-specific settings including correct aspect ratio, resolution, and safe zone guidance.

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Related Terms

Short-Form Video

Short-form video is video content typically under 60 seconds, optimized for vertical mobile viewing on platforms like TikTok, YouTube Shorts, and Instagram Reels.

Vertical Video

Vertical video is video content recorded or edited in a 9:16 aspect ratio (portrait orientation), designed for full-screen viewing on mobile devices.

YouTube Shorts

YouTube Shorts is YouTube's short-form vertical video format for videos up to 60 seconds long, displayed in a dedicated Shorts feed and distributed by YouTube's recommendation algorithm to non-subscribers.

TikTok

TikTok is a short-form video platform owned by ByteDance that distributes videos primarily through an algorithm-driven feed (For You Page) based on content performance rather than the creator's follower count.